Costume

The one and only character in our music video; Luke Keeler. We want to make Luke look like a stereotypical modern day teenage student, this idea was hatched as during the student protests back in 2010 and 2012, quite clearly the majority of people protesting were students and many of Luke's age demographic. We wanted to replicate the look of the students protesting on that day to make our music video as realistic as possible and for the audience to relate the clothes Luke's wearing to that of a teenage student. Many on the several days of the student protests however were't dressed as your standard teenage student, they were dressed looking intimidating and aloof, many equipped with bandanas and weapons. This was a minority, as Barnaby Raine expresses in his speech used during Fold's track, students were wrongly portrayed throughout the protests being mistaken for the trouble making thugs that were just looking for an excuse to vandalize. This image shows Luke's full outfit that he will be displaying throughout our music video, shown is a tartan checkered shirt, black jeans, sunglasses and sneakers.

Luke's full outfit to be used in our music video. His whole outfit represents that of a regular teenage student, he purposely looks a tad scruffy to fit the teenage boy stereotype (as shown by stained jeans).

The fact that Luke has all of his buttons done up promotes a smart look which could suggest to an audience that Luke is intelligent and attending student protests for the correct reasons and standing up for what he believes in, that education is for all, not just some and that no educational cuts should be issued. Unlike some attending the student protests who were purely there to cause trouble. Luke's shirt is from Topman which is a popular location to shop in for many teenage students of the demographic 16-21, this will help us to make more males relate themselves with this look.

Also, throughout our music video Luke is going to be wearing sunglasses. This somewhat hides his identity which relates back to the student protests as many that day wanted to hide themselves so that they didn't get prosecuted for what illegal activity they may have been partaking in. The sunglasses yet again show a modern look, giving the young male student audience a chance to relate with the main character.

Jeans are now one of the most worn types of trousers and to make Luke seen as a modern young adult, wearing jeans is important in targeting more of an audience. Luke's jeans appear to be scruffy looking with grass stains and mud on them which could show that the character isn't afraid and reluctant to get involved in what may arise during a protest. Jeans are a very popular type of trouser to be worn in music videos, many main singers and bands such as Oasis // Wonderwall where all members of the band are wearing jeans and famous rapper Kanye West in his song Stronger. 

Pictured here is Luke wearing an Adidas pair of trainers which is the most common form of footwear for a teenager, like Luke's jeans his shoes are scruffy and dirty.