The Mindless Minority

 

I happened to stumble across this image when looking for added footage of the anti austerity march I attended last month, this image has much relevance to our music video and the track which we are using. This image is captioned 'The Mindless Minority' which relates to what Barnaby Raine (who's speech is used within Fold's song 'Fight Back') was strongly expressing about the media focusing on the mindless vandalism that was caused by thugs on the days of the student protests instead of the media focusing on the good and peaceful protests that the majority were there for. This then comes across to the general public that students are mindless criminals whose only intentions are to cause violence and anti social behaviour. The picture strongly relates back to the student protests back in 2010 as a minority of youth's went out and caused havoc in many of the UK's proliferatent cities such as Manchester and London, breaking into shops and looting their goods and even burning down peoples residence. Lying on the floor of this image is a 'No Cuts' sign which relates strongly back to our music video as Luke is seen using a replica sign of this to express his views, this sign appears to be thrown and cast aside expressing that this mindless minority aren't causing havoc for a cause but just for the sheer adrenaline rush and thrill. This image also strongly shows a contrast between the 'Mindless Minority' and the students and people who were protesting for an actual cause against education cuts. Barnaby Raine was part of this genuine cause, the days of the protests the mindless minority covered up their faces to hide their identity as they didn't want to be identified as committing a criminal offence unlike the peaceful protesters who dressed normally.



This is an image taken from the student protests back in 2010 in London. It shows someone labelled as the 'Mindless Minority' who is shown to be covering their identity. This is not how we want to present Luke as looking in our music video as we want to show him as a peaceful protester so we can express his frustration through our video in that the media and general population weren't recognising the good that was being done that day among thousands of students.


This is how we want to present Luke in our music video as a peaceful protester dressed in normal clothes holding anti education cuts signs.

Props and Objects

Considering the context of our song 'Fight Back' we thought it essential that a made 'No Cuts' sign was made in order to make Luke seem like an average protester fighting for a cause he believed in. Near to the beginning of our music video, Luke is pictured watching scenes unfolding of the protests that took place in London and across many other major cities in the UK, in the BBC News footage many signs similar to the one we made are seen, meaning the audience are able to recognise the cause Luke is protesting for, (Anti Education Cuts). This particular prop also aids Luke in standing out from the crowd at a certain time when no student protests are taking place due to the bold font and dangerous red color. The fact that Luke is the only one holding a sign like this in Norwich could symbolize the frustration students faced in trying to get their point across to the government and also the fact that many peaceful protesters were overshadowed by the mindless thugs who were attending these protests just to cause trouble and not for the actual cause.

We required the use of a computer during our time spent filming in order to signify a flashback of Luke attending the student protests a few years ago. Luke rekindles the days the protests took place by watching BBC news coverage of the events.This is a useful prop as we are able to show the audience exactly what the protests looked like on the day therefore giving an accurate representation. The computer which is an Apple Mac can also be used to attract our target demographic which is 18-25 year old's as it is a common brand consumed by young people and considered as new technology. 

Applying Goodwin's theory in Echosmith's 'Come Together'