The speech used in Fold's track 'Fight Back' is spoken by a young 15 year old, Jewish student from North London named Barnaby Raine. His speech focuses on the student protests that occurred in London a few years ago. From listening to this speech I managed to learn a number of different things; how blatantly students were being cheated and robbed of a future in the name of so called austerity, how willing the public was by and large to accept this, how heavy handed the police tactics (e.g kettling) were and perhaps most importantly the extent to which the media glossed over the heavy handed actions of the police while casting the students in an unjustly violent light without fairly presenting their case. I felt the speech used in 'Fight Back' really captured the zeitgeist and exposed some important truths at the time of the student protests in an unusually concise and rousing manner. Due to the speech used in the track we are able to create a music video with real meaning and our able to relate to a young demographic that may have been affected or were even part of the student protests. Although the speech being the main part of the track there is also an electronic genre of music used which stays pretty much in monotone the whole way through therefore meaning it doesn't drown out or outshine the speech, the music is still catchy however and has a good beat and flow to it.
Fold have got in touch with me and stated that through their making of the track they wanted to demonstrate both their solidarity with the students at the time and to remind everyone that when our rights are being threatened we music stand up and fight back if we wish to preserve them. They believe there aren't enough Barnaby Raine's out there that speak out and make a difference.
This is the type of image we wanted to display in our music video.