When thinking about ideas for the print production, myself and Luke decided to roughly sketch out ideas on paper. We based these initial drawings around screenshots taken from our music video, we wanted to capture a screenshot that represented the dominant theme behind the music video such as social inequality and the mindless minority surrounded by mistreatment from the authorities. The main aim of our print production is to express the story told throughout the song and the music video we have constructed and to reinforce events that take place within the music video.

Above is shown a quick rough drawn up idea for the front of our album cover, inspiration is given from a screenshot taken from our music video used on a number of occasions throughout the video, it shows the main actor Luke throwing the St George's over the edge of a large drop located in St James' Hill near Thorpe, Norwich. We thought that this particular image would be a strong representation of our music video as it can suggest that people have lost their hope with their country and our starting to repress the government and authorities shown through the lyrics in 'Fight Back'. The film 'This is England' set in a 1980's nationalist dominated section of England also gave us inspiration for this particular shot. The moment in the film where the main character of Shaun is pictured with the iconic St George's flag throwing it into the sea is where we got our inspiration from. I believe that a flag can represent a number of different things, not only does it represent an individual country but represents in more depth, for example it can represent a togetherness, a love or hope. In this instance in This is England Shaun is throwing away the flag as he has lost hope and compassion for those around him and feels he has been let down by his country and subculture he has joined as he no longer feels content and like he can put his trust behind anything anymore. By using a similar shot to this in our music video we create the sense of hope being lost in England and the state. Similar to our music video for 'Fight Back' the St George's cross is crumpled and not laid out flat as to reveal the full flag therefore implying that peoples sense of reality is perhaps distorted in that the protesters of the London riots thought that their voices were going to clearly heard and action would have been taken against their point directly and quickly whereas the opposite happened in that they were oppressed. In relation to This is England Shaun gets to see what the real world is like when he finally sees a African American individual get beaten up and die to reveal that some people in the world are racist and capable of many bad things.

Image from This is England of Shaun hurling St George's cross into the sea.